 |
| www.qz.com |
My research question to help me study the economic principle is what is so strong about Nike’s marketing strategy?
The article published by Zareem Islam titled “Nike’s Brilliant Marketing Strategy - Why You Should Be (Just) Doing it Too” demonstrates this economic principle by showing that Nike ads consist of emotional branding, release the newest and most innovative technology, and run well set up social media accounts.
First, Nike does a great job when creating advertisements that actually influence the audience to go out and make a change. As the article explains “Each ad is carefully crafted to evoke particular feelings and needs in the consumer that can only be satisfied by Nike products.” which is much more inspiring than just introducing a product. Their main slogan is “Just Do It” which might seem simple but that serves a phrase of inspiration for consumers.
Second, Nike is always staying on top of things and ensuring that they’re releasing the newest technology for their consumers. They have done many “firsts” and one of the most recent ones being the release of Hyper Adapt shoes which are self lacing. Consumers always want to buy the nicest products and in this scenario they see this technology that nobody else has which’ll cause them to go out and buy it.
Third, Nike isn’t afraid to stay in touch with their consumers. They have a bunch of different Instagram and Twitter accounts set up (soccer, football, running, etc.) where they are constantly advertising their products. They also take time to go through twitter comments and actually respond to those people who have questions about their products. These strong relationships that they’re building with their customers through social media ensures that these customers will keep coming back because they feel they’ve built this bond with the company.
In my next blog post I will research the question: How do companies tailor their items to their consumers likes/needs?
No comments:
Post a Comment