Which one do I choose?
SOURCE: allBusiness
It is easy to predict which product a person might choose based on the incentives that are given.
Facial product companies use many incentives to get a person to choose their product.
Facial product companies use many incentives to get a person to choose their product.
The article “7 Psychological Triggers that Win Sales and Influence Customers,” is written by Beth Morgan who was a former VP of Operations at Red Bricks Media and is now the COO of Twine Data. The article was published June 5, 2018. The article shares seven ways that companies use psychological ways to persuade customers to buy their products. I think there are three main ways within the seven that are the primary way to grab the customer.
The first main thing that grabs the client is reciprocity. This is the idea where we feel compelled to give something back. So for this sake, a customer would buy the product, and the company would give them something for free. It is a free gift in exchange for the purchase. This is an easy way to get people to buy the product. Honestly, I think this is a great and easy way to influence the customers to buy your product. How can you pass up the opportunity to get a free gift?!
The next thing in the article that influences the client is the idea of scarcity. In this case, it can be shown in the way where sales are ending or the product is almost out of stock. If there is a sale ending, the customer is led to believe that that is the best price on it so they should buy it. If it is almost out of stock, then people will have the idea that it is a great product because it seem many people are buying it. I sometimes fall for this too and it is a great way to get people to buy the facial products. Since there are so many to choose from, making an announcement that they are running low on stock will get a client to buy that product over a fully stocked product.
The last strategy I believe is a great way to get customers to buy facial products is liking. It is shown where a client has a one on one connection with the salesman or using relatable models. In the case of facial products, they may do before and after use of product for model to show the audience that they love the product and it truly works. I personally think that if the salesman is smiling and is down to earth, a person is more likely to buy the product. Also, if they have a story of their own to connect to the product and the patient, it would be even better. Overall, there are many incentives that can be used to persuade a customer to buy your facial product over another, but these are the three main ones I believe can give you the best success in your sales numbers.
Next post will be answering the question: What is the best way to promote your product?
I don't buy a lot of products because of these reasons. I always try to explain why I want something and I realize a lot of the time it's because of the ad I saw or because of scarcity.
ReplyDeleteSomething to work on could be quotes from the source.