How does Nike get people to buy their products?

SOURCE: Rolling Stone

• The economic principal I will explore is (copy/paste bolded from the link): People generally respond to incentives in predictable ways.
• The overall question I will research to help explore the economic principle is (the question should contain 1-2 keywords from the economic principle): How does a company such as nike incentive people to buy their products via marketing. 
• 3-4 subquestions that will help me answer my overall research question are: 
  • Do athletes who have a sponsorship have a big influence on the companies sales?
  • Do companies strategically sell their items at times when other companies aren't selling similar items?
  • How do companies tailor their items to their customers likes?
  • What are these big companies most effective advertising methods?
• Links to 3-4 reliable resources that can help answer the research question:
  •  https://www.nsga.org/globalassets/management-conference-archives/2013/karla-mccormick.pdf
  •  https://www.referralcandy.com/blog/nike-marketing-strategy/
  •  https://www.forbes.com/sites/gregpetro/2016/07/08/nike-just-does-it-keeping-an-eye-on-the-customer/
  •  https://www.bizjournals.com/bizjournals/how-to/marketing/2015/10/take-a-lesson-from-nikes-customer-diagnosis.html

How Can Campaign Finance be Regulated?

                                                       SOURCE: tonytfornv.com




The economic principle I will study is how institutions are the “rules of the game” that influence choices.

 The overall question I will research to help explore the economic principle is I will explore how the government (institution) should change campaign finance laws to prevent corruption and level the political playing field 


3-4 subquestions that will help me answer my overall research question are:
- What are the current campaign finance laws?
- What problems arise from current campaign finance laws?
 -What steps are being taken by Congress to help fight this problem?
-What repercussions would changing campaign finance law have?


Links to 3-4 reliable resources that can help answer the research question: 
Campaign Finance Institute
Constitution Center
Sheldon Whitehouse
The Atlantic

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