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Economic Principle I Will Be Studying: People generally respond to incentives in predictable ways.
Overall Research Question: How do companies know what marketing will incentive consumers to buy their products?
3-4 Sub Research Questions:
- What research goes into deciding what products are considered impulse buys?
- How do marketers decide their audience for commercials on TV stations?
- What are marketers main goals?
3-4 Sources with links embedded:
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