Tuesday, September 25, 2018

How Do Companies Segment Markets?


Source: Wisponala.com


Overall Research Question: How do companies appeal to different segments of the market?  
Sub research Questions:
  1. What Markets are phone companies segmenting
  2. What is the message they are trying to get across to each market.
  3. How does price differ in different markets.
  4. What marketing campaigns are used for the different markets.

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