Friday, September 14, 2018

What is the strategy companies use to advertise?

Source: iStock


  • The economic principle : Because of scarcity, people choose. All choices have an opportunity cost.

  • The overall question: With a companies scarce resources, what is the most effective way to advertise?

  • 3-4 subquestions that will help me answer my overall research question are: 
    •  What type of employees are needed?
    •   What do customers respond to most?
    •  How do social media influencers impact business?
    • How do companies identify their target market?

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