What is the strategy companies use to advertise?
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| Source: iStock |
- The economic principle : Because of scarcity, people choose. All choices have an opportunity cost.
- The overall question: With a companies scarce resources, what is the most effective way to advertise?
- 3-4 subquestions that will help me answer my overall research question are:
- What type of employees are needed?
- What do customers respond to most?
- How do social media influencers impact business?
- How do companies identify their target market?
- Links to 3-4 reliable resources that can help answer the research question:
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